Steiff has landed at Something Different, and the shelves are officially huggable. From classic Steiff teddy bears to character plushies, every friend arrives with the iconic Button-in-Ear and serious cuddle appeal. Whether you’re picking a first Steiff or adding to a collection, here’s what makes them special, how to choose, and a few favourites to start with.
What makes Steiff special?
Steiff invented the teddy bear back in 1902 and still sets the bar for plush toys and keepsake bears today. The hallmark Button-in-Ear signifies authentic Steiff craftsmanship, with super-soft materials for everyday cuddles and premium finishes that look beautiful on display. Whether you’re gifting a baby’s first friend or a lifelong collectible, Steiff blends nostalgia with modern cuddle factor.
How to choose your Steiff plush toy
- Pick a personality: classic Steiff bears, cute animals or playful characters.
- Size & softness: palm-sized companions vs snuggly bedtime buddies.
- Match the moment: new baby, birthday, graduation or just because.
- Practical perks: many plush toys are machine-washable at 30°C.
- Start here: Shop the full Steiff collection.
Our top picks
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Hoppie Rabbit – soft ears, gentle weight, instant calm.
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Snoopy – the world-famous beagle in super-soft plush.
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Barny Brown Bear – laid-back, lie-down naps on repeat.
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Spott Stegosaurus – bright, bean-weighted dino energy.
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Lotte Guardian Angel Teddy (pendant) – clip-on comfort for bags and buggies.
Explore more plushies beyond Steiff in our wider line-up: Plush Toys & Plushies.
Care tips
- Most Steiff plush toys can be machine-washed at 30°C in a laundry bag; air-dry.
- Fluff fibres gently with a soft brush once dry.
- Keep display pieces away from direct sunlight to prevent fading.
- Remove tags or pendants before giving to very young children (check labels).
FAQs
Are Steiff bears suitable for babies?
Many plush Steiff teddy bears and animals are made for everyday cuddles with soft fillings and secure features. Always check the age guidance and care notes on each product page before gifting.
What’s the difference between plush Steiff and mohair collectibles?
Plush ranges are ultra-soft, washable and perfect for play. Mohair or alpaca bears are premium keepsakes designed for display and gentle handling. Choose plush toys for daily hugs; choose mohair for heirloom charm.
How do I clean a Steiff plushie?
Pop your plush toy in a laundry bag and machine-wash at 30°C if the label allows, then air-dry thoroughly. Brush gently to restore fluff. Always follow the specific care label on the toy.
Do you stock more plush toys besides Steiff?
Yes. Find Squishable, Palm Pals, Noodoll, Miffy and more in our Plush Toys collection.
Ready to meet your new favourite Steiff teddy bear? Shop the full Steiff range.