Sass & Belle
It all sparked in 1998 when founder Richard Stone caught the retail bug. Back from working in Bombay and carrying one thousand homemade juggling balls, he ventured to the Edinburgh Fringe Festival and sold every single one. Inspired by this success, the business RJB Stone was born.
Over a decade of designs later, the Sass & Belle brand was created in 2009 - named for Richard's two eldest daughters Saskia and Alma Belle.
Sass & Belle is fast becoming an internationally recognised brand, spreading their whimsical and irresistible nature to Europe and beyond. Creating a little something for all types of customers, their passionate and imaginative design team is at the heart of everything they do. Inspired by the latest trends, they are always busy dreaming up new ideas full of joy, all lovingly designed in London.